BeautyCam positions itself as a comprehensive photo editing solution focused on portrait enhancement and aesthetic improvements. Developed by Xiamen Meitu Technology, the app builds on the company's established expertise in image processing software. Its approach combines automated corrections with granular control over facial features and skin textures, catering to both quick edits and detailed refinements. The core functionality includes real-time beauty filters, skin smoothing algorithms, and facial feature adjustments that work across both photos and videos. Specific tools allow for eye enlargement, face slimming, and blemish removal with adjustable intensity sliders. The app also incorporates makeup simulation features that can apply virtual cosmetics, change hair color, or modify lighting conditions. Background editing capabilities and collage creation tools expand its utility beyond basic portrait retouching. In practical use, the app demonstrates responsive performance during most editing sessions, though some processing delays occur with high-resolution images. The interface organizes tools logically, with separate sections for quick fixes, advanced edits, and creative effects. Users can save custom presets for consistent editing across multiple images, which proves valuable for social media content creators maintaining a cohesive aesthetic. The video editing functionality works adequately for short clips but struggles with longer footage. User feedback consistently highlights satisfaction with the free feature set, with many reviews noting the quality of basic tools eliminates immediate need for premium subscriptions. Several users specifically mention the natural-looking results from skin smoothing features, avoiding the artificial appearance common in similar apps. However, some reports indicate occasional server-related issues during peak usage times, resulting in error messages about high traffic preventing access to certain cloud-based features. Overall assessment finds BeautyCam delivers robust editing capabilities that justify its high rating, particularly for users seeking accessible portrait enhancement. The balance between automated improvements and manual control accommodates various skill levels. While occasional performance hiccups and aggressive premium feature promotions represent minor drawbacks, the core functionality provides substantial value without requiring payment.