7NOW: Food & Alcohol Delivery represents 7-Eleven's digital expansion into the on-demand delivery market, offering the convenience store's entire inventory through mobile ordering. The application positions itself as a solution for immediate needs ranging from snacks and prepared foods to alcohol and household essentials, competing directly with other quick-commerce platforms while leveraging 7-Eleven's extensive physical store network. The application's core functionality centers around its comprehensive catalog access and rapid delivery promise. Users can browse thousands of SKUs typically available in physical 7-Eleven locations, with particular emphasis on ready-to-eat foods, beverages, alcohol where legally permitted, and basic convenience items. The 7-Eleven Gold Pass subscription service forms a significant component of the value proposition, offering unlimited free deliveries, exclusive discounts, and cashback incentives that potentially offset the convenience fees applied to individual orders. Alcohol delivery functionality varies by location due to regulatory constraints but represents a notable differentiator in markets where available. User experience demonstrates a straightforward interface organized by product categories with prominent search functionality. The ordering process follows conventional e-commerce patterns with cart management, real-time inventory updates, and order tracking features. Real-world usage patterns indicate strongest adoption during late-night hours and inclement weather conditions when traditional shopping becomes inconvenient. The application maintains consistent performance across iOS devices, though some users report occasional inventory synchronization issues between the digital platform and physical store stock. User feedback reveals mixed reactions to the service's pricing structure. While the 4.7-star aggregate rating suggests general satisfaction, critical reviews frequently reference unexpected fees. One user, Mkyuba on May 11, 2025, repeatedly cited a '$12 convenience fee' as a primary complaint, indicating potential transparency issues with pricing disclosure. These criticisms contrast with positive feedback regarding delivery speed and product availability, creating a bifurcated user sentiment pattern centered on value perception versus convenience benefits. The application demonstrates strongest utility for urban residents seeking immediate access to convenience items without physical store visits. Its 24/7 operation provides distinct advantage over traditional delivery services during late-night hours. However, the fee structure and potential price premiums on products may limit cost-conscious users' adoption. Optimal use cases involve situations where convenience outweighs cost considerations, particularly during weather emergencies, late-night cravings, or when alcohol delivery provides specific value. The service represents a viable option within the quick-commerce landscape but faces ongoing challenges regarding price transparency and fee justification.