ZEPETO represents Naver Z Corporation's ambitious entry into the mobile metaverse space, positioning itself as a social platform where users interact through personalized 3D avatars across thousands of virtual environments. The app has gained significant traction particularly among younger demographics seeking digital social experiences beyond traditional social media platforms. The core functionality revolves around avatar creation and customization, with users able to design detailed digital representations of themselves using extensive styling options. The platform hosts diverse virtual worlds categorized by themes including K-pop, fashion, anime, and role-playing scenarios. Social features enable real-time interaction through text chat, voice communication, and shared activities within these environments. The economic model incorporates ZEMs (premium currency) for purchasing cosmetic items and accessories, creating a virtual economy around avatar customization. User experience demonstrates polished mobile optimization with intuitive navigation between social spaces, though performance varies across device capabilities. The interface employs a bright, colorful design language consistent with its target demographic, though some users note the absence of dark mode functionality. Real-world usage patterns show peak engagement during evening hours and weekends, with users typically spending 20-45 minutes per session exploring worlds, socializing, and participating in community events. User feedback trends highlight strong satisfaction with social features and world diversity, though technical and economic concerns emerge repeatedly. Mohamed Ahmed Ismail's July 2025 review praises the experience while requesting dark mode and performance optimizations. Shirooshaylin121's August 2025 comment acknowledges overall quality but notes premium currency accessibility challenges. Carson Bustillos' August 2023 feedback indicates cross-device compatibility issues specifically with Chromebook live streaming functionality. The platform excels in providing engaging social experiences and extensive customization, though faces challenges regarding hardware optimization and economic accessibility. Ideal for users seeking casual social interaction through avatar-based communication, though those expecting console-level graphics or completely free customization may find limitations. The development team's ongoing updates suggest responsive attention to community feedback regarding technical improvements.