Temu positions itself as a mass-market e-commerce platform offering deeply discounted products across fashion, home goods, electronics, and beauty categories. The app operates on a direct-from-manufacturer model that enables aggressive pricing strategies while maintaining a broad inventory spanning thousands of SKUs. This approach places Temu in direct competition with established discount marketplaces while targeting price-sensitive shoppers. The platform's core functionality centers around discovery shopping, with algorithmic recommendations and category browsing facilitating product exploration. Key operational features include a streamlined checkout process, multiple payment options, and integrated order tracking. The app implements a gamified shopping experience through limited-time flash sales, referral incentives, and promotional events that encourage frequent engagement. Shipping logistics support free delivery on most orders, complemented by a 90-day return window that addresses consumer concerns about product quality and fit. User interface design prioritizes accessibility with intuitive navigation and visually-driven product displays. The shopping experience emphasizes discovery through endless scrolling feeds and personalized recommendations based on browsing history. Real-world usage patterns indicate high engagement frequency, with many users reporting daily app visits to check new deals and promotions. The wishlist organization feature, as highlighted by user dF (2025-08-06), allows categorical sorting and inspiration from other users' collections, though some interface elements could benefit from additional customization options. User feedback trends reveal consistently positive ratings, with the 4.6-star average reflecting satisfaction with value proposition and customer service. Angela Beer's review (2025-08-06) notes reliable delivery timelines and compensation mechanisms for late orders, while saima moazzam (2025-09-05) acknowledges generally satisfactory product quality despite occasional inconsistencies. Some users like Lisa Cancelada (2025-09-05) have expressed concerns about payment information retention after account deletion, indicating potential privacy considerations. The platform demonstrates notable strengths in pricing competitiveness and shipping policies but faces challenges regarding product consistency and data management transparency. Ideal use cases include budget-conscious shopping for non-essential items, seasonal purchases, and discovery-based buying where exact specifications are flexible. The app serves users willing to trade guaranteed premium quality for significant cost savings, though luxury or precision-item shoppers may find alternative platforms better suited to their needs.