Shipt operates as a retail technology platform that facilitates on-demand shopping and delivery services through a network of independent contractors. The application serves as a bridge between customers seeking convenience and workers looking for flexible earning opportunities, primarily through partnerships with major retailers including Target and various local grocery stores. The platform has established itself in the competitive gig economy market by focusing specifically on grocery and retail delivery rather than restaurant food delivery. The application's core functionality includes order management, navigation assistance, and payment processing. Shoppers receive detailed order lists with item specifications, store locations, and delivery addresses. The platform incorporates real-time inventory checking capabilities and substitution approval workflows, allowing shoppers to communicate directly with customers about product availability. Drivers benefit from optimized routing suggestions and delivery time windows, though the app lacks advanced batch delivery optimization found in some competing platforms. User experience varies significantly between the shopping and delivery functions. The interface employs a clean, card-based design with color-coded order status indicators and intuitive navigation. However, some users report occasional glitches in the map integration and notification systems. Real-world usage patterns show peak activity during traditional shopping hours and weekends, with experienced shoppers often developing strategies for maximizing earnings through strategic order selection and efficient store navigation. User feedback highlights several consistent themes, including appreciation for flexibility but concerns about compensation structure. Reviewer K L noted on June 14, 2025 that 'Everything is perfect other than the lack of tips,' suggesting tipping rates may lag behind competing platforms. Melissa Dunigan's April 13, 2025 review praised the platform overall but criticized the payment timing, stating it's 'not instant' despite promotional claims. Positive reviews frequently mention the professional working environment and better order quality compared to food delivery apps. The platform demonstrates strengths in its retail partnerships and order volume, particularly in markets with strong Target presence. Limitations include variable tipping culture and payment processing delays that some users find problematic. Ideal use cases involve suburban and urban areas with high demand for grocery delivery, where shoppers can establish regular customer relationships and optimize their routing efficiency over time.