The Sally Beauty mobile application serves as a digital extension of the beauty supply retailer, targeting both professional stylists and DIY beauty enthusiasts seeking salon-quality products. Developed by Sally Beauty Holdings LLC, the app positions itself as a comprehensive beauty companion that merges e-commerce functionality with educational resources and loyalty management. Core functionality centers around three primary pillars: shopping integration with the retailer's full inventory, a sophisticated rewards program management system, and access to professional beauty advice. The shopping experience includes browsing by category, brand, or specific beauty needs, with real-time inventory checking for local store availability. The rewards system allows users to track points accumulation, redeem rewards, and receive targeted promotions based on purchase history. The expert advice section provides video tutorials, trend reports, and personalized recommendations, functioning as an educational resource for beauty techniques. User experience demonstrates generally intuitive navigation with a tab-based interface organizing shopping, rewards, and educational content. The app utilizes push notifications for promotional alerts and reward milestones, though some users report performance issues. Real-world usage patterns show highest engagement during sales events and when users require immediate product information or technique guidance before purchases. User feedback indicates generally positive reception with specific praise for the live beauty advice feature. Ali's American Girl Life (2025-08-28) noted the 'free, immediate, live beauty advice is awesome' with included shopping lists. However, multiple reviews cite technical limitations, including Mikayla Ray (2025-04-05) reporting the app 'is so slow, and it signs me out like every time.' Additional criticism focuses on the disconnect between online and in-store experiences regarding returns and purchase fulfillment. The application excels in providing value through its integrated rewards system and professional-grade content access, particularly for regular customers invested in the Sally Beauty ecosystem. Limitations include technical performance inconsistencies and fragmented online/offline experience integration. Ideal use cases involve loyalty program members seeking to maximize rewards and beauty enthusiasts requiring professional guidance for product selection and application techniques.