Rakuten positions itself as a shopping companion that rewards users for purchases they would make anyway. The app connects shoppers with cash back opportunities from over 2,500 retailers including Macy's, Walmart, and Sephora. Rather than disrupting normal shopping habits, it aims to layer savings on top of existing behaviors through browser extensions and mobile activation. Core functionality centers on browsing available offers, activating cash back before shopping, and tracking earnings over time. The app sends push notifications for limited-time deals and higher cash back rates. In-store cash back is available through linked payment cards at participating locations. All earnings accumulate in a user's account and payout occurs quarterly via PayPal or check, provided the balance reaches at least $5. Real-world usage involves checking the app before online purchases or when near partner physical stores. The browser extension automates cash back detection for desktop shopping. During holiday seasons or major sales events, cash back percentages frequently increase—some users report earning over $100 annually through consistent use. However, the requirement to activate offers before shopping means savings can be missed if the app isn't checked routinely. User feedback indicates satisfaction with the straightforward cash back process, though some reports mention delayed payouts or offers not tracking properly. The interface receives praise for being clean and easy to navigate, particularly the deal categorization and search functionality. Common complaints focus on the quarterly payment schedule rather than immediate redemption and occasional technical glitches with offer tracking. The app delivers genuine savings for disciplined shoppers who remember to activate offers, though its effectiveness depends heavily on user consistency. While not replacing dedicated coupon hunting, it provides respectable passive earnings on routine purchases. The main limitation remains the missed opportunity when users forget to open the app before shopping—a hurdle that prevents some from maximizing its potential.