Projectivy Launcher represents a specialized Android TV interface solution designed to replace manufacturer-specific or stock Android TV home screens with a cleaner, more customizable alternative. Developed by Spocky, the application targets users seeking to eliminate advertising clutter and gain greater control over their television interface experience. With a 4.62 rating on the Google Play Store, the launcher positions itself as a premium customization tool for Android television environments. The application's core functionality centers around complete home screen customization, allowing users to reorganize application layouts, create custom categories, and implement personalized wallpaper and theme options. Key technical features include launcher override capabilities that seamlessly replace default interfaces without requiring root access, extensive widget support for at-a-glance information display, and advanced sorting options for media content. The platform supports various input methods including remote controls, gamepads, and mobile companion applications for enhanced navigation efficiency. User experience analysis reveals a thoughtfully designed interface optimized for large-screen navigation with minimal learning curve. The launcher employs a grid-based layout system that maintains visual consistency while allowing substantial customization depth. Real-world usage patterns indicate particularly strong adoption among users with media center setups, where quick access to streaming applications and local media players takes priority over promotional content or recommended sections typically found in stock interfaces. Performance metrics show minimal resource consumption during operation, maintaining smooth navigation even on lower-end Android TV hardware. Available user feedback, while limited in specific detailed reviews, consistently highlights the ad-free experience and customization flexibility as primary advantages. The 4.62 aggregate rating suggests strong user satisfaction, particularly regarding the application's ability to transform cluttered manufacturer interfaces into streamlined media access points. Some third-party forum discussions mention occasional compatibility issues with certain Android TV implementations, though these appear resolved through regular updates from the developer. The application demonstrates clear strengths in interface cleanliness, customization depth, and advertising removal, making it particularly valuable for users prioritizing minimalistic media consumption environments. Limitations include potential learning curves for advanced customization features and occasional device-specific compatibility considerations. Projectivy Launcher proves most effective for Android TV power users, home theater enthusiasts, and individuals seeking to optimize their television interface for focused media consumption rather than content discovery.