I've been playing Merge Going Crazy during my commute and honestly? It's become my favorite time-killer. The core mechanic is familiar – you merge matching characters to unlock new ones – but the sheer variety here is impressive. Instead of the usual gems or fruits, you're combining these whimsical characters with names like 'Tralalalala Boca Chica' (yes, really!) that just add personality to every session. What stands out is how the game avoids that common pitfall of feeling grindy too quickly. New characters unlock at a good pace, and there's always something to work toward without demanding hours of play. I've found it particularly great for 10-15 minute sessions where I want to disconnect without getting sucked into something overly complex. The visuals are bright without being overwhelming, and the interface is intuitive enough that my mom could probably figure it out (though she'd definitely ask about the character names). If I had to nitpick, the ad frequency can feel a bit high if you're not opting for the remove-ads purchase, but it's not pushier than other free games in this category. Overall, it's a well-executed take on the merge genre that understands what casual players actually want: fun without frustration.