LEGO® Play represents LEGO System A/S's entry into the digital creative space for children, offering a secure platform where young builders can document physical creations, create digital content, and participate in a moderated online community. The app positions itself as a comprehensive digital companion to physical LEGO play rather than a replacement, focusing on creative expression and social engagement within brand-safe parameters. The app's core functionality centers around four main pillars: digital creation tools, photo sharing capabilities, community engagement features, and child-safe content consumption. Users can photograph their physical LEGO builds using the app's camera interface, then enhance these images with digital LEGO stickers and editing tools. The platform includes a social feed where children can share their creations with approved friends and view content from other users within the age-appropriate community. Additional features include avatar customization using LEGO Minifigure elements and access to curated LEGO-themed videos and games. User experience demonstrates thoughtful consideration for the target demographic, with large, colorful interface elements and simplified navigation patterns. The app employs a card-based layout that young users can easily navigate, while parental controls allow account management and privacy settings. Real-world usage patterns show children primarily using the app to document their physical builds, participate in building challenges, and view creations from other LEGO enthusiasts. The interface includes visual cues and minimal text to accommodate varying reading levels among the young user base. User feedback indicates generally positive reception of the app's creative features, though technical issues appear consistently across reviews. Multiple users report experiencing unexpected logouts during content creation sessions, with reviewer Jacob noting on May 16, 2025, that the logout issue became 'VERY ANNOYING' when it interrupted posting processes. Another user, Mayraye, mentioned in a June 12, 2025 review that despite loving the app's features, performance issues including lagging affected the experience. These technical concerns appear to be the primary limitation mentioned across otherwise positive reviews. The app demonstrates significant strengths in its creative tools and community approach but faces challenges with technical stability. LEGO® Play succeeds most effectively as a digital extension of physical LEGO play rather than a standalone experience. The ideal use case involves children documenting their real-world builds and sharing them with friends in a controlled environment. While the creative features and safety measures are commendable, the reported technical issues may frustrate users during content creation sessions until addressed through future updates.