Fresha for Business positions itself as an all-in-one platform for beauty and wellness service providers seeking to digitize their operations. Unlike basic booking apps, it bundles a suite of management tools traditionally requiring multiple subscriptions, offering a centralized system for the front and back of house. The app serves as the mobile companion to the broader Fresha ecosystem, which also includes a consumer-facing marketplace for discovering local services. Core functionality revolves around a dynamic appointment book that syncs in real-time across devices. Businesses can set variable service durations, assign specific staff members, and manage resources like treatment rooms. Integrated client cards store visit history, notes, and pre-purchased packages, which staff can access during check-in. The point-of-sale system processes card payments and can generate itemized invoices, while inventory tracking alerts managers when retail stock or consumable supplies are low. A reporting suite provides breakdowns of revenue, staff performance, and popular services, though some advanced analytics remain reserved for the desktop version. In daily use, the interface prioritizes speed for common tasks like checking a client in or viewing the day's schedule. Push notifications for new bookings or cancellations help staff react promptly. For a stylist moving between chairs, quickly logging a product sale or adding a tip is streamlined. However, the density of options on smaller phone screens can occasionally lead to mis-taps, requiring a moment to undo an action. Setup is reported to be more efficient on a tablet or desktop, with mobile best suited for on-the-floor management after initial configuration. As a newer entrant in a crowded field, user feedback highlights the appeal of a free core platform with comprehensive features. Reviews from similar platforms indicate that professionals value reduced no-shows via automated reminders and the ability to accept deposits online. Some early adopters mention a learning curve when integrating with existing hardware like card readers, and occasional sync delays when switching between app and desktop. The lack of a subscription fee for the base software is frequently cited as a primary motivator for switching from other services. Ultimately, Fresha for Business presents a robust option, particularly for cost-conscious businesses ready to move beyond manual methods or fragmented apps. Its strength lies in consolidating essential functions without a monthly fee, though businesses with highly complex needs may find certain customizations limited. The app delivers tangible efficiency gains for appointment-heavy environments, making administrative tasks less intrusive to the client service experience.