Facetune: Hair, Photo Editor positions itself as a comprehensive mobile editing solution combining AI automation with manual control for photos and videos. Developed by Lightricks Ltd., the Android application leverages machine learning to simplify complex edits while maintaining accessibility for non-professional users. The app occupies a distinct niche between basic filter apps and professional desktop software, focusing particularly on portrait enhancement and hair editing capabilities. Core functionality centers around one-tap AI tools for common enhancements like teeth whitening, skin smoothing, and background adjustments. The hair editing suite stands out with color replacement tools that maintain realistic texture and lighting effects. Video enhancement features include stabilization and quality improvement algorithms. Unlike many competitors, approximately 70% of tools remain accessible without subscription, though premium features require payment. The editing process combines automated detection with manual adjustment sliders, allowing precision control over effect intensity. The interface employs a clean, icon-driven design with categorized editing modules. Users navigate between hair, portrait, and video sections through bottom navigation, with each tool presenting before/after previews. Real-world usage patterns show particular adoption for social media content creation, professional headshot preparation, and personal photo enhancement. The app processes edits locally on device, maintaining reasonable speed even with high-resolution files, though complex video edits may require rendering time. User feedback consistently praises the balance between free and paid features, with ShadmehR (September 5, 2025) noting 'about 70% of tools available without paywall or intrusive ads.' Multiple reviews highlight the hair color replacement functionality, with Global News (August 31, 2025) describing results as 'extraordinary.' Paul Galburt (September 2, 2025) appreciates the 'subtle or in your face' control over effects. The absence of watermarks on free-tier exports receives positive mention across reviews. The application demonstrates particular strength in hair editing realism and accessibility of core features, though limitations include occasional processing artifacts with complex backgrounds and learning curve for advanced manual adjustments. Performance varies across Android device specifications, with older hardware experiencing slower processing times. Ideal for social media creators, job seekers requiring professional headshots, and users seeking specific aesthetic alterations without subscription commitments.