Connect Word: Association Game represents Hitapps Games' entry into the competitive word puzzle market, offering a distinctive approach to linguistic challenges through association-based grouping mechanics. The game presents players with seemingly random word sets that require categorization by meaning or thematic connection, distinguishing itself from traditional word games through its emphasis on cognitive association rather than spelling or vocabulary recall. The core gameplay revolves around identifying connections between words that may share categories, contexts, or conceptual relationships. Each level presents between 4-6 words that must be grouped into pairs or trios based on logical associations. The interface employs a clean, minimal design with draggable word tiles that snap into connection zones when correctly matched. Progressively difficult levels introduce more abstract associations, requiring players to think beyond obvious categorizations and consider secondary meanings or cultural references. User experience is significantly impacted by the game's advertising implementation. While the core puzzle mechanics function smoothly with responsive touch controls and clear visual feedback, the frequent ad interruptions disrupt gameplay flow. Multiple users report that ads frequently force-open the Google Play Store, causing the game to close and resulting in lost progress. The tip system, designed to assist players on difficult puzzles, triggers mandatory ad views that sometimes fail to provide the promised assistance due to these technical issues. User feedback consistently highlights both the engaging puzzle design and problematic ad implementation. Thiago Simoes (August 28, 2025) noted that 'Google made impossible to play' due to ads opening the Play Store and causing tip loss. Vinnie (August 29, 2025) praised the game while acknowledging 'the unbelievable amount of ads,' and Renee P (August 1, 2025) specifically criticized ads that 'close the game.' Despite these issues, Eunice Ebenezer (September 2, 2025) called the game 'great' while uninstalling due to forced ads, and Ro Bean (September 4, 2025) expressed willingness to pay for an ad-free version. The game demonstrates strong puzzle design with creative association challenges that provide genuine cognitive engagement. However, the aggressive and technically flawed advertising implementation substantially diminishes the user experience. Ideal for players who enjoy word association puzzles and can tolerate frequent interruptions, though those seeking uninterrupted gameplay may find the experience frustrating. The absence of a paid ad-removal option represents a significant missed opportunity for monetization that would better serve dedicated players.