Blapp serves as a specialized discovery platform designed to connect consumers with Black-owned businesses throughout the United States. The application positions itself within the growing ecosystem of conscious consumerism tools, differentiating through its exclusive focus on supporting Black entrepreneurship. Unlike general business directories, Blapp specifically curates and verifies business ownership demographics, creating a targeted marketplace for users seeking to diversify their spending habits. The application's core functionality centers around location-based discovery, utilizing device GPS to display nearby Black-owned businesses through both map and list interfaces. Users can filter results by business category—ranging from restaurants and retail to professional services—and search for specific products or services. The platform integrates with third-party services, providing direct links to Yelp and Etsy listings for seamless transition to purchasing platforms. This integration allows users to access established review systems and purchasing mechanisms while maintaining Blapp's specialized discovery function. User experience varies significantly based on device and registration status. The interface employs a clean, minimalist design with intuitive navigation between map and list views. However, mandatory account creation with phone verification presents a substantial barrier to entry, as noted in multiple user reports. The application requires users to complete registration before accessing any business information, contrasting with competing platforms that offer browse-first experiences. Real-world usage patterns suggest the app functions best for planned shopping expeditions rather than spontaneous discovery due to these upfront requirements. User feedback reveals consistent patterns across installation dates. Aaron White's October 2022 review highlights verification code delivery failures, while Wiggle What's His Face!'s December 2022 report indicates crashing issues post-verification. Conversely, Meredith Thomas's January 2025 review reports flawless installation and verification on Android devices, suggesting possible platform-specific stability improvements. Positive reviews from Abby Washuta and Lionetta Terrell praise the concept and business discovery capabilities, though technical issues remain a recurring theme across negative and neutral evaluations. The application demonstrates clear value in business discovery and community support initiatives, with comprehensive filtering and integration with established marketplaces. Significant limitations include mandatory registration barriers, inconsistent verification system performance, and potential data completeness issues regarding business coverage. Blapp serves most effectively for users committed to intentional support of Black-owned businesses who are willing to navigate initial setup challenges, rather than those seeking immediate, casual discovery experiences.