BeautyPlus-Selfie Film Camera positions itself as a comprehensive photo enhancement solution targeting the massive selfie-editing market. Developed by PIXOCIAL TECHNOLOGY, the application leverages its substantial user base of 800 million to refine its feature set, offering both real-time beautification and post-capture editing capabilities. The app's market position appears strong within the competitive beauty filter segment, particularly noted for its balance between automated enhancements and manual control options. The core functionality centers around three primary areas: real-time beauty filters, advanced editing tools, and vintage film simulation. The beauty camera incorporates automated skin smoothing, blemish removal, and facial feature adjustment algorithms that operate during capture. Post-processing capabilities include over 50 specific tools for precise adjustments including tone correction, makeup simulation, and background editing. The Film Cam feature stands out with its analog photography emulation, offering grain effects, light leaks, and color grading presets that mimic classic film stocks. User experience demonstrates thoughtful interface design with logically grouped editing tools and one-tap filter applications. The application maintains responsive performance during real-time processing, though complex edits may require brief rendering times on mid-range devices. Real-world usage patterns show highest engagement with quick enhancement presets for social media content creation, while professional users tend to utilize the manual adjustment tools for finer control over final output quality. User feedback trends indicate generally positive reception with some technical concerns. Multiple reviews from Chathurya Wanigasinghe on September 3, 2025, report issues with AR effect preservation after updates, suggesting potential data management inconsistencies. Conversely, Jessica Roman's August 14, 2025, review praises the aesthetic results and creative possibilities, particularly noting enjoyment of cartoon-style transformations for family photos despite neutral feelings about AI tools overall. The application demonstrates notable strengths in filter variety and natural-looking results, though occasional technical glitches and effect preservation issues present limitations. Ideal use cases include social media content creators seeking quick enhancements, photography enthusiasts exploring film simulation, and general users wanting accessible portrait retouching. The balance between automated simplicity and manual control makes it suitable for various skill levels, though power users might desire more advanced export options and non-destructive editing capabilities.