Beach Watchfaces by MD Innovate serves as a specialized customization tool for Wear OS smartwatch users seeking coastal-themed interfaces. The app occupies a niche within the watch face market, focusing exclusively on beach and oceanic visual elements rather than offering multifunctional tools or data complications. Its market position aligns with aesthetic-focused applications rather than utility-driven alternatives. The application provides approximately two dozen pre-designed watch faces, all centered around coastal scenery. Each face features high-resolution backgrounds depicting elements such as sunset horizons, palm tree silhouettes, wave patterns, and tropical beach scenes. Customization options remain limited to basic time display formats (analog or digital) and color adjustments for watch hands or numerals. The absence of weather integration, health metrics, or interactive elements positions this purely as a visual enhancement tool rather than a functional smartwatch extension. User experience demonstrates straightforward functionality with a simple installation process: users download the companion phone app, select desired faces, and sync to their Wear OS device. Interface navigation employs a grid layout with preview thumbnails, though the lack of categorization or search functionality makes browsing less efficient as the library expands. Real-world usage patterns suggest these faces perform best during leisure activities or vacation periods rather than professional settings, with some users reporting noticeable battery impact when using animated wave elements continuously. With no user reviews available at time of publication, assessment relies solely on technical evaluation. Typically, watch face applications generate feedback regarding battery performance, customization depth, and visual quality—areas where this application shows both promise and limitations based on its feature set and design approach. The application's primary strength lies in its specialized visual appeal for coastal theme enthusiasts, offering crisp, professionally rendered scenery that differentiates from standard watch faces. Significant limitations include minimal customization options, lack of practical complications, and potential battery consumption concerns. Ideal use cases involve casual users prioritizing aesthetic personalization over functionality, particularly during seasonal or recreational smartwatch usage.